Campaign Benchmarking
People are finally starting to talk about campaign benchmarking, but there are different understanding of what benchmarking is. Regardless of the exact definition, benchmarking is a powerful way to learn how you are performing, improve on it and prove you've improved and for campaigning that can make help you convince senior managers for more resources, shift time and budget into activities that make the best contribution to the campaign or identify who is doing well and learn from them.
This topic could be (depends on you) a sharing of what benchmarking is, how to do it, what it can achieve for campaigning and what help people need.
Are you interested in participating in this group? Then add your name, comments and/or further edit the page with your thoughts, experience and questions to ensure it stays on the agenda.
Interested Participants
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Participant Input
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Hearts, minds and KPIs? --Brian, Sat, 17 Mar 2007 21:12:52 -0500 reply
I’m keen to learn how others are measuring their campaign impact, but beyond the big picture overall trends, I’m particularly interested in campaign’s impacts on individuals—on their attitudes and behaviours. It’s not enough to have X number of visitors if users’ hearts, minds and willingness to act have not been nudged towards the campaign’s objectives.
Also, I just finished a coursed in quantifying the impact of private sector online marketing impacts and have been keen to find interesting ways to transcribe the concept into non-profit terms. It would be great to discuss non-profit KPI, tracking them over time, and to lean if anyone has hit on any KPI that they feel really provide useful guidance.
Brian
- **Quantifying progress when trying to influence common practice,
- rather than a bill (in the UK)?** --Patrick Olszowski, Mon, 02 Apr 2007 10:25:31 -0500 reply
I'm Patrick Olszowski, PR Manager for Action Medical Research, a UK based medical research charity.
Totally agree with Brian - is very easy to quantify activity but much harder with the more normative judgement around shifts in private/public positioning, particularly when you are not trying to influence a bill in the UK parliament (relatively easy, as if you want to see a clause added/amended/debated - then you can work hard to do this) but instead trying to push for a shift in policy/practice.
Our campaign is trying to influence the spending priorities of a particular budget within the Medical Research Council and the issue has started from a very low base of awareness, except with those who have suffered the terror of premature baby death.
Even getting to speak to these Civil Service targets is challenging enough in its own right, but then any discussions are always behind closed doors, and usually subject to many labyrinthine group discussions after this - how to measure success in this arena of smoke and mirrors.
Would be keen to keep up to date with your discussion. Patrick
Charity benchmarking. --Kelly_H, Thu, 19 Apr 2007 08:32:27 -0500 reply
Hiya, I'm with you guys in wanting to know what kind of measures are out there to benchmark within the charity sector. I'd also like to look at benchmarking between organisations and open up an arena for information sharing without the threat of giving away 'trade secrets'. I think comparisons with other organisations would be a good platform for learning and making sure we're setting industry standards.
Interested too --myriam, Fri, 20 Apr 2007 08:45:52 -0500 reply
Myriam horngren, Consultant.
Interested three --Jean, Tue, 01 May 2007 06:02:07 -0500 reply
Jean, NUS
Me too --jonathan, Tue, 01 May 2007 07:59:17 -0500 reply
Interested --MartinLloyd?, Tue, 01 May 2007 08:54:51 -0500 reply
Interested in this one as well (some cross over with the campaign impact stream?).
**I am also interested ** --Mariona, Wed, 02 May 2007 03:07:50 -0500 reply
E-campaign benchmarking study --Susie Wright, Wed, 02 May 2007 03:31:16 -0500 reply
At last year's ECF I offered to work on an e-campaigning benchmarking study with Duane. I got some really interesting contributions, but an influx of work (good news!) has meant that I haven't yet been able to write it up. I'd be interested in sharing the bare bones of my findings so far - and in finding out more about other people's experiences, too, as I bet there's lots being done that I haven't yet found out about, or that has been done since I was interviewing people last Autumn.
ps can this be on 10th may, please --Susie Wright, Wed, 02 May 2007 03:32:07 -0500 reply
(as I can only attend on that day). thanks.
Interested four --emmasavery, Wed, 02 May 2007 12:10:17 -0500 reply
Branislava Milosevic will attend this --duane, Wed, 02 May 2007 15:04:34 -0500 reply
Interested --Andrew, Thu, 03 May 2007 06:54:33 -0500 reply
Interested in what trends people are noticing, also looking into what behavioural / attitude shift KPI's others may be using. Plus is any one doing any work on financial value of campaigners?
Andrew's point --Patrick Olszowski, Tue, 08 May 2007 03:18:03 -0500 reply
Patrick, Action Medical Research - also really interested in the sorts of financial conversions others have had between people who come to an organisation as interested in a campaign and then go on to donate - as with a very conservative set of Trustees, I am being forced to look at this issue with urgency, thanks!
E-campaign benchmarking study --joelb, Mon, 09 Jul 2007 10:01:47 -0500 reply
hi susie, sorry i couldn't attend this year's event. not sure if you had a chance to share what contributions -- or a summary thereof -- that you've received so far, but i'd be interested at least to see what you've got! i know you sent a few requests for data/info. all the best, joel bassuk (oxfam int'l)
