Global Campaigning
More and more organisations are trying to coordinate their campaigning communications online around the world in multiple languages, with multiple cultures and in diverse political environments. For those who have tried it, there are some very clear things to do and to avoid.
The issues include translation vs. localisation, central management vs. national management, global emails or localised emails, global targets or national targets, central data vs. distributed data, differing levels of skills and experience in different national offices, southern campaigning vs. northern, etc. Navigating these issues can make or break the success of the campaigning online.
Are you interested in participating in this group? Then add your name, comments and/or further edit the page with your thoughts, experience and questions to ensure it stays on the agenda.
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Global campaigning - making it truly 'global' --Ida Olsen, Fri, 13 Apr 2007 10:28:33 -0500 reply
Ida Olsen, Global Campaigns Coordinator, Plan International
I'm currently developing a global advocacy campaign across the 60+ countries Plan works in. Within the broad theme of 'violence against children in schools', I'm working on a flexible campaign framework with a 'menu' of messages, campaign strands etc. which will offer space for local implementers to meet their own needs while maintaining a consistent campaign approach across Plan. The key challenge is to make the campaign truly global whilst allowing a culturally appropriate and relevant focus in each country. Then there's of course the issue of access to IT in the first place, given that we work with some of the world's poorest and most marginalised communities. I'd be keen to hear from others who have successfully used e-campaigning at a truly global level, particularly the successful involvement of communities in southern countries (as opposed to people in northern countries campaigning on their behalf, which is of course also important).
Jean NUS --Jean, Tue, 01 May 2007 05:52:21 -0500 reply
I would like to sign up for this sesion, with a young audience we spent a lot of time assesing current trends and jumping on the bandwagon it would be good to think about any prinicpals that may uinderline the success of ecampaign activities and actions
Jean NUS --Jean, Tue, 01 May 2007 05:52:24 -0500 reply
I would like to sign up for this sesion, with a young audience we spent a lot of time assesing current trends and jumping on the bandwagon it would be good to think about any prinicpals that may uinderline the success of ecampaign activities and actions
A global campaign force --Oistein, Tue, 01 May 2007 06:44:36 -0500 reply
One of our aims in Oxfam is to contribute to building a global campaign force. So I'd love to learn more about how e-campaigning can be key part of this and help build a critical mass of people worldwide
Stuff to share... --MartinLloyd?, Tue, 01 May 2007 08:57:00 -0500 reply
Greenpeace has just wrapped up a very large global campaign. Not sure if I'm the best person to talk about it, but I'm sure someone will be able to share our learnings.
Southern Campaigning --Laura McFarlane?, Tue, 01 May 2007 13:57:05 -0500 reply
Last year we talked about southern campaigning, which I found very helpful. Here at Oxfam America we'd love to incorporate our regional offices in Africa, South America, and Asia to our online campaigns - advice would be greatly appreciated!
Glen Tarman will join this --duane, Wed, 02 May 2007 11:29:14 -0500 reply
Echo Chow will join this --duane, Wed, 02 May 2007 13:05:57 -0500 reply
Very intersted --AndrewDavies, Thu, 03 May 2007 12:08:41 -0500 reply
This is one of the big challenges of the internet. How do we create global campaigns that work across languages and cultures without resorting to total blandness? Answers to that one welcome. Count me in.
Can one message be used for many cultures? --Brian, Mon, 07 May 2007 18:29:27 -0500 reply
cross-cultural and multilingual adaptation ... --thomas Noirfalisse, Tue, 08 May 2007 07:44:37 -0500 reply
is absolutely key. the "glocalization" is a factor of success
Tom Allen would like to join this session --Tom Allen, Tue, 08 May 2007 11:36:42 -0500 reply
As someone who's plugged into the complex horrors of GCAP, I'd be very interested in this session. Might link well with Brian Fitzgerald's speech theme on consensus-based leadership models for global organizations...
and the same complexity applies to social networks... --Dan McQuillan?, Tue, 08 May 2007 15:07:55 -0500 reply
The majority of Orkut members are in Brazil, and it's also popular in India. China has QQ , Japan has Mixi and Cyworld originated in South Korea. Youth in Kosova and the Kosovan diaspora use Hi5 rather than MySpace? or Bebo. Across the Middle East the picture seems varied; while there are Iranian MySpace? pages with thousands of friends, Saudi Arabians seem keener on Orkut, and there are MySpace? look-alikes like MuslimSpace?.
borders are making a come-back --Dan McQuillan?, Tue, 08 May 2007 15:15:00 -0500 reply
there's a gathering momentum for the internet to be broken up in to censored national enclosures. back in 2002 only 3 countries regularly filtered & blocked content (china, iran & saudi arabia) but now it's up to 25, and the scope is growing (see the various recent blockings of youtube). if we're talking about global campaigning, how are we going to tackle this? (or maybe it'll simplfy things if we can't reach half the global audience ;)
