Leading or Bleeding Edge Campaigning?
Over 2006, Second Life was a favourite topic of journalists and attracted not only large number of new users, but a growing number of organisations (including campaigning organisations) set-up in the virtual space. So is this a trend or a fad? Is it worth considering or a waste of time? And what else is sexy online that may (or may not) have potential for use by campaigners?
Are you interested in participating in this group? Then add your name, comments and/or further edit the page with your thoughts, experience and questions to ensure it stays on the agenda.
Interested Participants
Format: name, organisation and why this topic?
Laia Sanjuan, Fundación Adsis, Fundación Adsis is testing the use of SL as intranet, extranet with volunters and donors, a socialize room, and a recruiting tool.
Andrew Davies - Greenpeace - We already have volunteers in SL organizing events.
Participant Input
Other bleeding edge tools:
Add directly here or via the comments box below.
Emotions and group interaction in SL --Laia Sanjuan, Fri, 16 Mar 2007 11:31:11 -0500 reply
I would like to share experiences on how to manage emotional aspects of volunteering in Second Life.
It's MySpace? not Yourspace --Caro, Wed, 11 Apr 2007 11:47:08 -0500 reply
I'm going to an event before the Oxford forum with the above title, so hopefully I'll have some interesting points to discuss! So many high profile individuals/orgs seem to be hurrying to get podcasts or MySpace? pages up. But are they just naively following a trend, or is it just the most appropriate way of engaging new people? We're doing the same, but are we misjudging our audience? Would be interested to hear about successful ventures in MySpace? YouTube? etc.
effective examples of how these tools are being used --tracyf, Tue, 01 May 2007 07:12:36 -0500 reply
Are there any blazing success stories? What have orgs accomplished through these tools?
Ways to spot winners? --MartinLloyd?, Tue, 01 May 2007 08:50:21 -0500 reply
Would be interested in learning if anyone has successfully backed these things early on. Did anyone score big successes with Flick'r, Del.icio.us, MySpace? etc. when they were still hyped startups rather than established brands? (for that matter how are people doing with them now they're no longer bleeding edge?)
campaigns as life experiences --ecornellana, Wed, 02 May 2007 05:24:35 -0500 reply
I would like to learn how could we adopt these new tools in our campaigns. I strongly believe that we need to give our brand to our users and make our work known everywhere through these social networking tools . I am very interested in Second Life and the power of these new "life experience" initiatives. People want to decide, to act, to spread the word, to be part of a movement through internet and these new trends allow them to be active in the virtual world, and then, in the real world. If Second Life is a mirror of our physical universe.....why shouldn't we there?
how are these tools being used --emmasavery, Wed, 02 May 2007 11:56:30 -0500 reply
would like to knnow what areas these have been used, was it successful, what impact did it have?
return on investment vs cost of not participating --AndrewDavies, Thu, 03 May 2007 04:07:56 -0500 reply
People in SL are already starting to organize Greenpeace groups, doing trainings and making their own plans. Of course this is a happy cool thing, but it means that some level of staff engagement is necessary to keep things from going wrong. But the quandary is that real participation can be hugely time consuming - time that might be better spent working with different social networking platform.
I'd like to talk with people about both strategies for efficient involvement in online communities AND strategies for minimizing involvement while avoiding backlash.
time and effort required to get a result --Andrew, Thu, 03 May 2007 06:47:38 -0500 reply
Interested to hear others experiences in how much time / resource is needed to esatablish a presence and do others take a strategic approach with clear objectives or is it more experimental.
Pascale Zintzen would like to join this session --Pascale Zintzen, Fri, 04 May 2007 06:52:09 -0500 reply
How to deal with this? We are interested to hear other experience, and debate about the purpose of SL and other for NGOs? like us.
twitter could be a quick win --Dan McQuillan?, Mon, 07 May 2007 18:33:40 -0500 reply
the discussion about SL will be interesting - my guess is the benefits of a presence will be longer term.
OTOH something like twitter could be a quicker win (for a human rights perspective see http://www.internetartizans.co.uk/update_twitter_for_human_rights)
Useful tweeting --Tom A, Tue, 08 May 2007 03:34:36 -0500 reply
The cascading SMS aspect of Twitter makes it really handy for quickly coordinating information across lots of people dispersed across a big event. I like the human rights application idea. The great thing about Twitter is how quick and simple it is to use. Unlike the ponderous and glitchy SL.
