http://www.fairsay.com Advice, support and training for campaigning (advocacy) organisations on best practice e-campaigning. daily 1 2008-09-12T10:07:21Z http://www.fairsay.com/blog/e-campaigning-in-a-leaderless-world Though people have managed to self-organise throughout human history – we are at a moment where the fusion of of self-organisation, with ever-expanding social technology, is creating spaces that no longer require the type of 'leadership' we've become so used to... So what does this mean for traditional campaigning organisations? No publisher liam 2010-03-21T16:05:27Z News Item http://www.fairsay.com/blog/ecampaigning-models-email-to-action What do Oxfam, the Obama Campaign and Greenpeace have in common? They all use(d) the email-to-action e-campaigning model as a major part of their campaigning activities online. No publisher duane 2010-03-15T23:55:29Z News Item http://www.fairsay.com/blog/how-is-public-perception-influenced The MyDavidCameron.com site is one of a handful of sites that is being credited with influencing public opinion toward the UK Conservative party. But is this credible? If so, what can we learn from it for non-party political campaigns? No publisher duane 2010-03-13T20:16:16Z News Item http://www.fairsay.com/blog/how-to-ecampaign-like-obama In 2008, one element of the success of Obama's campaign to be elected US president was down to how his campaign used the Internet. With the right priorities, people and strategies, you can e-campaign like Obama too. No publisher duane 2010-03-13T22:03:21Z Page http://www.fairsay.com/blog/how-to-campaign-like-obama Obama's 2008 campaign for the US presidency (and for the US Democratic party's nomination) is widely viewed as one of the most effective campaigns ever run. Campaigners around the world are looking to learn from it. Here's some help by debunking the myths and highlighting the critical success factors. No publisher duane 2010-03-08T00:32:31Z Page http://www.fairsay.com/tools/campaigning-insights/a-new-tool-for-an-old-art eCampaigning, web 2.0, social networks: all buzzwords that confuse many people. The reality is that each are very familiar concepts that are made easier or faster with new digital technology. What is less simple is how organisations re-invent themselves to leverage these new opportunities and demands. No publisher Duane Raymond, FairSay casestudy ecampaigning international 2009-12-22T11:10:49Z Page http://www.fairsay.com/blog/split-testing-are-yours-statistically-valid Split-testing campaigning emailings (and on web pages) is growing as organisations' e-campaigning starts to become more sophisticated. Yet ensuring each split-test is statistically valid is critical. No publisher duane ecampaigning practices split-testing 2009-10-19T15:10:38Z News Item http://www.fairsay.com/blog/benchmarking-what-is-it Benchmarking is comparing similar activities. Yet many confuse it with evaluating. Here I hope to clarify it before the 2009 eCampaigning Review is launched on 13 Oct 2009. No publisher duane benchmarking campaigning 2009-10-19T09:40:36Z News Item http://www.fairsay.com/blog/64forsuu.org-launching-a-new-campaign-in-6-days Campaigning has never been an activity with long lead-times. Yet the 64ForSuu.org campaign site in support of Burma's illegally imprisoned democratically elected leader - Aung San Suu Kyi - was pulled together in just 6 days. No publisher duane campaigning casestudy ecampaigning practices 2009-08-18T11:24:47Z News Item http://www.fairsay.com/blog/funding-ecampaigning-in-kenya Tonee Ndungu shared with the 2009 eCampaigning Forum how he and his team are engaging and educating youth in Kenya. Now he is back in Kenya and asked for advice to get funding to continue the work - and Patrick of Action Medical Research took up his call and 19 hours later... No publisher duane 2009 ecampaigning elections fundraising 2009-05-11T13:16:04Z Page http://www.fairsay.com/blog/ten-campaigns-had-wins-today The media and most bloggers are making a big issue out of Obama being the first 'African American' US President. When I wasn't swept up with the symbolism of the day, I was thinking if it had any relevance to campaigning. My conclusion: yes. No publisher duane 2009 campaigning 2010-02-21T01:16:03Z Page http://www.fairsay.com/blog/what-will-help-you-through-2009 Recession. Budget cuts. Redundancies. I'm hearing about lots of turmoil in campaigning organisations. The irony of the times is that the worse the economy gets the MORE campaigning is needed. So with all that is going on, what e-campaigning support do YOU need in 2009? No publisher duane 2009 campaigning ecampaigning 2009-02-08T23:56:34Z Page http://www.fairsay.com/blog/planning-for-success-change-gov Immediately after Obama won the US presidential election, the Change.gov site went up. In addition to a brilliant idea that supports Obama's platform, it demonstrates what all campaigning organisation should do: plan and prepare for success. No publisher duane campaigning casestudy ecampaigning effectiveness planning strategy 2008-11-12T21:59:13Z Page http://www.fairsay.com/blog/obamas-win-and-the-power-of-networking Barak Obama won of the US presidency due to a number of factors. Many attribute his campaign's use of the Internet as one of these factors. Yet it was not the Internet that helped him win: it was networking. No publisher duane campaigning ecampaigning elections 2009-02-08T00:04:51Z Page http://www.fairsay.com/blog/donating-is-a-campaigning-action The success of a campaign by the British Humanist Association demonstrates that donating can be a highly successful campaigning action: a way for people to make a political statement by funding a campaign action. No publisher duane 2008 campaigns casestudy ecampaigning fundraising 2009-02-08T00:03:25Z Page