Discussion re: August 08 presentation --Hugh_M, Fri, 22 Aug 2008 07:23:19 -0500 reply
At the Benchmarking meeting in August 08 Rebecca Molyneux from NFP gave a presentation on political participation, charity activism and donor/campaigner crossover over the last few decades right up to now. Here Rebecca will answer any questions you have about the presentation.
To help recap, here were the key slide headings with what I thought were interesting highlights:
• Are the public interested in politics?
· Do the public support charity campaigning?
Are the public involved in charity campaigning? The profile of a charity activist Ø Public trust of different bodies, e.g. trust is higher in supermarkets than in national government
Ø Perceived importance of issues, e.g. human rights has risen up the agenda in the last few years
Explaining the gap between traditional political activism and charity campaigning Expectations of campaigning Campaigners’ characteristics and engagement with charities Ø Campaigner-donor crossover: campaigners who have written to an MP, councillor or newspaper regarding a campaign are more likely to have donated to a charity than campaigners who have only taken other actions
Ø Use of new media: 35% of those who have "campaigned" by text have also given money that way. 35-40 year-olds are the age group donating by text the most.
2 Questions --Hugh_M, Fri, 22 Aug 2008 07:26:04 -0500 reply
I'd like to ask Rebecca: Do you think that engaging bodies who are higher up on the "trust scale" like supermarkets, with campaigning, is workable?
And what was the age breakdown was of those people who placed a high degree of trust in supermarkets?
Suggestions for further NPF research --CaroJones?, Thu, 28 Aug 2008 05:01:47 -0500 reply
Hi Rebecca,
In response to your request the other week for further topics for NPF to look at, I've had the interesting suggestions below from a colleague. I'd be equally keen to hear your thoughts on these questions actually, as they are challenges that come up time and again.
Thank you Caroline
"I would like them to look further at the difference between success/effort in campaigning in relation to MPs? and in relation to companies. I certainly agree with the finding that charities are more effective in the political realm, and I don't think that is going to be enough in the modern world with politicians taking a 'hands off' approach towards the economy (especially if/when the Tories get in). I would like to know more about what is effective in relation to changing business behaviour.
I am also interested in the differing levels of activism amongst different social groups. Why are men more interested in politics than women? Why is it that ABs? are much more likely to campaign than DEs? (cultural capital/education/finances must all play a role….) what can motivate less active groups?"
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